Understanding the Seasonal Challenge

As fall arrives, commercial drivers face a unique set of challenges that can impact business continuity. Fleet managers and drivers know that the period between October and December presents an increased risk of deer collisions. These incidents are not just a safety concern but also have significant financial implications, costing approximately $1 billion annually and typically averaging $3,000 per repair. Ensuring the safety of your fleet, employees, and business operations requires attention and proactive measures during these high-risk months.

Be Alert During Peak Hours

Deer are most active during dawn, dusk, and overnight hours. It's crucial for drivers to stay vigilant during these times, as visibility is lower and reaction times may be impacted. Recognizing these peak activity periods helps prevent accidents and supports continued business operations without costly disruptions.

Utilize High Beams Wisely

When driving in areas with low oncoming traffic, use high beams. This increases your field of vision and allows you to spot deer from a greater distance. However, remember to switch back to low beams when approaching other vehicles to avoid blinding other drivers.

Stay in Your Lane

Swerving to avoid a deer can lead to more severe accidents. Instead, brake firmly and maintain your lane. This approach better protects the vehicle occupants and minimizes the risk of a roll-over or collision with other objects on the road.

Watch for Deer Crossing Signs

Deer crossing signs are placed in areas with higher than average deer activity. Paying attention to these signs can alert drivers to slow down and increase vigilance, further reducing the chances of a collision.

Reacting After a Collision

If a collision occurs, prioritize safety by moving the vehicle out of traffic. Use hazard lights to warn other drivers, contact local law enforcement to report the accident, and notify your insurance company promptly. This ensures documentation is comprehensive and any necessary repairs or claims can be addressed quickly.

Look Out for Groups

Deer typically travel in groups. If you notice one deer, more are likely nearby. Reduce speed and remain cautious until you are clear of the area to avoid additional encounters.

The Importance of Seat Belts

Always wear a seat belt for maximum protection, as it can significantly reduce injury severity if a collision occurs. Consistent use of seat belts is a simple yet effective safety practice for all vehicle occupants.

A Call to Action

To mitigate the risks associated with deer collisions, fleet managers and drivers should review their current commercial auto policies and ensure safety protocols are up to date. For those needing assistance, consulting with risk management professionals or insurance providers can offer further guidance tailored to your operational needs. By acting now, you can protect your assets and maintain business efficiency during these critical months.